Set up by Pia Hakko and Pelin Yasar in London as an art and design blog, pop.see.cul is now a fashion label
designing and producing fun and easy-to-wear printed clothing and accessories.

Pop.see.cul’s design philosophy is not trend-driven but instead focused on it’s own directional vision; referencing blogs, movies, songs and vintage streetwear; excluding everything that’s stereotyped. Pop.see.cul aims to reach all the dreamers, art kids, rock stars, late night chocolate eaters, collage makers, bloggers, lazy bums, skaters, djs, weirdos, and trouble makers around the world – because no matter who you are or where you are, what you choose to wear should always make youand others smile!